5 Reasons to Get Original Photography for Your Brand
Most websites are a mix of three elements: design, copy, and imagery. These three things work together to convert a website visitor into a paying customer or client. While design and copy are big pieces of the puzzle, your photography is usually the piece that works hardest for you.
If a picture is worth a thousand words, imagine the impact that brand photography could have on your business. Carefully curated imagery on your website and digital platforms can set you apart from your competitors, instantly establish the mood of your brand, and attract your ideal clients, all at once. Plus, from a practicality standpoint, images on your website break up content so information is easily digestible and creates a visually stimulating experience.
There are several ways to source photos for your website—stock photos, taking photos yourself—but one of the best investments you can make in your brand is hiring a professional photographer.
Signs you’re ready for custom brand photography…
You have a product, service, or offering launch coming soon
Your website has stock photography and/or DIY photos and you’re ready to give your brand a glow up
You’re ready to take your social media strategy to the next level with more branded imagery
You’ve had an increase in sales or bookings so you have a bigger budget for branding
You’re preparing for a complete website or brand redesign and you need new photos to match your new direction
If that sounds like you, here are five big reasons why your should invest in original brand photography:
5 Reasons to Get Original Photography for Your Brand
1. You Will Look More Professional and Credible
Original photography will increase your credibility. In a sea of stock photography, original pictures makes you look more professional online, which helps visually prove that you actually do (and offer) what you say you do. Plus, it shows that you’ve been doing it long enough to afford professional images.
2. You Set Yourself Apart from the Competition.
When you have original photography, your images are one of a kind. This can differentiate your brand and help you stand out. Stock images are great to use when you’re starting out—especially when you’re on a budget—but stock images can be used by anyone. If your competition is using stock photos, you can put yourself a step ahead by swapping them with something original.
PRO TIP: If you get photos of HOW you do what you do, you are also showing off your unique approach and process. That alone will visually showcase how you’re unique and unlike anyone else.
3. Your Brand Will Be More Cohesive
Your brand is much more than your logo and a set of colors. It’s how your whole entire brand experience comes together visually. Strong brands are consistent and cohesive in every way—from the mission and vision, to the products and services, right down to the logo and branding elements. When you have custom images on your social media profiles and your website, the whole experience is cohesive to your ideal client or customer.
4. You Can Better Attract Your Ideal Client
When you get original photography done, you can hire models or grab a couple of friends that look like your ideal client to showcase them in your images. Doing this will create an instant connection when people are able to see themselves in your imagery. For example, if work with women between the ages of 25-35, have them in your photos!
5. Photos Can Be Used for Multiple Purposes
You’ll find that an investment into a photoshoot is well worth the time and money when you can literally use these images for anything for your brand. Talk to your photographer and let them know what you intend to use the photos for before the shoot. With the right agreement, you can use your custom photos for your website, product photos, social media, Pinterest, your blog, paid Facebook Ads, and much more.
Getting photos taken can be a game-changer for your brand, website, and your business as a whole. You may be also interested in the Branding Photography Checklist.
